TaylorMade – Adidas Group

About

TaylorMade – Adidas Golf Company is a manufacturer of goods including golf clubs, bags and accessories. It is currently the largest golf equipment and clothing company in the world, estimating sales of 1.3 billion Euros in 2012. Golf is one of the most respected sports honoured for its tradition, with this in mind, golf players should only play with the best golf products. In connection to this, considering a manufacturer of these products that has unrelenting commitment to quality is very important. If you are a golf enthusiast, TaylorMade – Adidas Group is perfect for you.

The Challenge

Our challenge was to produce a website for desktop and mobile that was sophisticated and reputable of Taylor-Made. We were to make it informative, simple and easy to use for the user with as much detail of each product on sale – its uses and advantages/disadvantages.

Results

We came up with a very smooth and simple website with a black and white photograph of a golfer as the background – to make clear of what type of sports brand TaylorMade is. When mass amount of information is involved, users don't tend to read the whole thing – especially when it comes in blocks of texts, therefore separating them into different sections make it easier for the user to gain information on the products or the company. With sub-headings at the top of the page, they have the choice to navigate through to what they are interested in searching for.

At the bottom, of the webpage, we have used three boxes for users who are curious to know more about the offer Taylor-Made brings to the table, such as the Driver Tour Experience, the products and the locations where users can experience this.

Below is the end result:

taylor-made-large

Frontend scripting of web and mobile (iPhone optimised) version of TaylorMade Experience web site.

Technology: HTML, CSS3, JQ, JQ UI, window location hash, CMS and .NET integration.

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