Mulberry has grown into a global and highly respectable brand in the luxury fashion industry. Its care and quality reside in its passion for leather, which couples with the brand's craftsmanship and modern styles to promote Mulberry as a global brand. Mulberry maintains its elegant and high quality reputation in all fields of the its channels, be it in the products themselves or the campaigns that sell them.
As Mulberry is a leading brand in the luxury fashion industry, it needs to stay ahead of its healthy competition, as it is coined in the industry. Mulberry’s participation in London Fashion Week was a great chance to solidify themselves as a leading brand. To reinforce this, they need a social media themed campaign to drive them forward and build anticipation for their appearance. We needed to create something that matched Mulberry’s luxury reputation; while at the same time remain subtly understated.
The final outcome of this project consisted of an easily accessible webpage with all social media icons linked in the centre of the page. A social media campaign such as this is accelerated by user interaction, providing this ease of capability for users to click and share. The challenge was to create something that kept Mulberry’s clean and elegant reputation intact, while also easily accessible and suitably different from other competitor’s campaigns.
LFW Advertising Campaign for the top British fashion brand Mulberry is a part of the multiple award winning team @NMA top 100 agency Poke London. Fit-to-fill background video combined with masonry layout. Technology: scrum, github, grunt, mobile 1st dev, compass, html5 video, normalizer sass, integration with django backend cms, responsive – iPad, iPhone, Android, IE8
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